Brand Marketing Manager

We are looking for a talented and enthusiastic Brand Marketing Manager to join our team in Milan.

In this role you will be responsible for planning, executing, and optimizing the full-funnel marketing strategies of our brand partners, playing a key role in accelerating the growth of their businesses.

We are looking for someone with both strategic thinking and hands-on execution skills, who can act as a trusted advisor to our brand partners, building strong client relationships while coordinating cross-functional teams to deliver best-in-class marketing strategies and measurable business results.

What you'll do:

• Own the end-to-end full-funnel marketing strategy for one or more international fashion and luxury brands, defining acquisition, conversion, and retention plans aligned with business objectives.

• Act as the primary point of contact for the brand partner, leading strategic discussions, business reviews, presentations, and day-to-day communications with a true agency consulting approach.

• Develop annual, quarterly, and seasonal marketing roadmaps, ensuring marketing initiatives support commercial priorities and business targets.

• Manage marketing budgets across channels and markets, optimizing investments to maximize business impact and marketing efficiency.

• Coordinate internal channel specialists (Paid Search, Paid Social, SEO, CRM, Affiliate, Display, and other acquisition channels), ensuring all activities contribute to a cohesive full-funnel strategy.

• Partner closely with the Ecommerce and Online Store Management teams to align marketing initiatives with commercial calendars, merchandising priorities, product launches, promotional activities, and overall business performance.

• Monitor business and marketing performance, identifying opportunities and translating data into actionable recommendations to improve traffic, customer acquisition, conversion, retention, and profitability.

• Prepare and present business performance reports, strategic recommendations, and growth opportunities to brand partners and senior stakeholders.

• Drive continuous testing and innovation, identifying new opportunities, best practices, and emerging marketing trends to further accelerate brand growth.

What we're looking for:

• 4+ years of experience in Brand Marketing, Digital Marketing, Growth Marketing, or Performance Marketing, preferably in an agency, consulting, fashion, luxury, or ecommerce environment.

• Proven experience defining and managing full-funnel marketing strategies, combining acquisition, conversion, and retention initiatives.

• Strong client management skills, with experience acting as the strategic point of contact for external stakeholders and senior decision makers.

• Solid understanding of the main marketing acquisition channels, including Paid Search, Paid Social, SEO, Affiliate Marketing, CRM, Display, and other performance marketing channels, with the ability to coordinate channel specialists effectively.

• Experience collaborating closely with Ecommerce or Online Store Management teams to align marketing initiatives with commercial objectives and business performance.

• Strong analytical mindset with the ability to interpret business and marketing data, identify growth opportunities, and translate insights into strategic recommendations.

• Excellent presentation, communication, and stakeholder management skills.

• Highly organized, proactive, and comfortable managing multiple priorities in a dynamic and fast-paced environment.

• Experience with Google Analytics 4 and digital reporting tools; familiarity with Salesforce Marketing Cloud or similar CRM platforms is considered a plus.

• Fluency in both Italian and English is mandatory.

What we offer:

• Compensation package up to 45.000€, depending on experience and overall fit with the role requirements.

• Benefits: monthly lunch tickets, company laptop, discounts on our owned brands and brand partners, plus additional local perks and offers.

• Learning & Development: continuous learning opportunities through TLG University and other internal development programs.

• Workplace & People: join our young (31yo on average), international (30+ nationalities) team and grow in a dynamic, collaborative, and fast-moving environment.

At The Level Group, we believe diverse perspectives and experiences make stronger teams. We welcome applications from candidates of all backgrounds, nationalities, identities, and abilities. If you require any accommodation during the interview process, please let us know and we will be happy to support you.