Performance Marketing Specialist

We are currently seeking a talented, entrepreneurial Performance Marketing Specialist (Biddable/Paid Media/SEA/PPC) to join our growing Paid Media team based in Milan. 

The Performance Marketing Specialist will support in the development and execution of best-in-class strategies for all paid media activities (Search Engine Marketing/SEM, Paid Social and Programmatic) for brands in our portfolio. The ideal candidate is someone with at least 2 years of experience, an excellent analytical approach, and strong hands-on execution skills.

What you'll do: 

• Autonomously manage multiple accounts giving input on the strategy (with support from the Head of the team) and owning the execution and adjustment of biddable media campaigns.

• Monitor performance and quality of paid media campaigns.

• Optimize campaigns in order to reach revenue and ROAS targets.

• Create and manage accurate reports on channel performance.

• Analyze reports and data to identify trends and optimization opportunities.

• Proactively contribute to the improvement of campaign performance, identifying potential problems related to campaigns and proposing and executing solutions.

• Take responsibility of the setup of new campaigns, driving quality control to make sure campaigns are published error-free.

• Stay up-to-date on new products, features, trends and techniques in order to propose the use of new tools/best practices where relevant.

What we’re looking for:

• Previous experience successfully managing SEM (Search and Shopping), Paid Social and Programmatic channels.

• Relevant experience in the Fashion E-commerce vertical is a plus.

• Strong analytical mindset and approach; ability to analyze and discuss data related to performance and campaigns.

• Knowledge and understanding of paid media technologies.

• Knowledge and understanding of online consumer behavior, the main KPIs used to track behavior along the customer journey, and how to leverage them to optimize online marketing activities.

• Excellent time management skills, with the ability to multitask and prioritize multiple work streams autonomously.

• Eager to work in a dynamic, fast-paced work environment.

• Fluency in both Italian and English.

What we offer:

• Benefits: lunch tickets, company laptop, discounts to our owned brands and brand partners, and additional perks in the form of local discounts and offers.

• Learning & Development Programs: continuous learning experience with TLG University and other projects.

• Be part of the young (31 on avg.) and international (30+ nationalities) #TLGpeople group and work in a dynamic and fast-moving environment.