Performance Marketing Specialist

We are currently seeking a talented, entrepreneurial Performance Marketing Specialist (Biddable/Paid Media/SEA/PPC) to join our growing Paid Media team based in Milan. 

The Performance Marketing Specialist will support in the development and execution of best-in-class strategies for all biddable media activities (Search Engine Marketing/SEM, Paid Social and Programmatic) for brands in our portfolio. The ideal candidate is someone with at least 2 years of experience, an excellent analytical approach, and strong hands-on execution skills.

What you'll do: 

• Autonomously manage multiple accounts giving input on the strategy (with support from the head of the team) and owning the execution and adjustment of biddable media campaigns

• Monitor performance and quality of biddable media campaigns

• Optimize campaigns in order to reach revenue and ROAS targets

• Create and manage accurate reports on channel performance

• Analyze reports and data to identify trends and optimization opportunities

• Proactively contribute to the improvement of campaign performance, identifying potential problems related to campaigns and proposing and executing solutions

• Take responsibility of the setup of new campaigns, driving quality control to make sure campaigns are published error-free

• Stay up-to-date on new products, features, trends and techniques in order to propose the use of new tools/best practices where relevant

What we’re looking for:

• Previous experience successfully managing SEM (Search and Shopping), Paid Social and Programmatic channels

• Relevant experience in the Fashion E-commerce vertical is a plus

• Strong analytical mindset and approach; ability to analyze and discuss data related to performance and campaigns

• Knowledge and understanding of biddable media technologies

• Knowledge and understanding of online consumer behavior, the main KPIs used to track behavior along the customer journey, and how to leverage them to optimize online marketing activities

• Ability to multitask and prioritize multiple work streams autonomously

• Excellent time management skills and ability to work to tight deadlines

• Eager to work in a dynamic, fast-paced work environment

• Fluency in both Italian and English.

What we offer:

• Benefits: monthly lunch tickets, company laptop, discounts to our owned brands and brand partners, and additional perks in the form of local discounts and offers

• Learning & Development Programs: continuous learning experience with TLG University and other projects

• Be part of the young (31 on avg.) and international (30+ nationalities) #TLGpeople group and work in a dynamic and fast-moving environment